In a thought-provoking article on the butterfly effect of AI, Jonatan Pinkse, professor of sustainable business and director of the Centre for Sustainable Business at King’s College London, teamed up with René Bohnsack, professor at Católica Lisbon School of Business & Economics, Portugal, where he also heads the Digital+Sustainable Innovation Lab. Since “seemingly harmless” AI applications can have adverse effects on the environment and society at large, they present a comprehensive framework for wisely managing AI for sustainability. Managers must control AI’s training data, the optimization drivers and parameters in AI algorithms, and the decisions taken based on training data and algorithms with potential biases. The authors demonstrate that successfully managing unintended consequences requires continually monitoring, measuring, modeling, and managing AI applications for sustainability.