As organizations today confront trust, engagement, and resilience challenges, leaders who have “experience intelligence” have a strategic advantage. These leaders focus less on controlling outcomes, and more on creating conditions where employees and customers feel seen, capable, and proud. They understand that designing experiences that people genuinely love—not merely like or respect—drive behavior, loyalty, and performance more reliably than incentives or pressure. Disney’s choice to name Josh D’Amaro, who has led Disney Experiences since 2020, as its next CEO signals the increasing importance of this capability.